Meet our expert team
Driving GTM innovation forward

Our team blends decades of GTM strategy, data expertise, and hands-on advisory to deliver actionable insights and measurable value for leading B2B tech organizations worldwide.

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Scott Smyth
Chief Executive Officer
Founder

Proven entrepreneur and business leader with a track record of building and scaling high-growth companies. As a successful founder, he led his venture from startup to a successful exit, demonstrating exceptional strategic vision and meticulous execution powered by data.
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Andy McBride
Chief Channel Officer
Co-Founder

A seasoned revenue leader with 20+ years scaling partnerships across US, APAC, and EMEA markets. Proven track record building successful partner and channel strategies at Live Data Technologies, HG Insights, Lightspeed Systems, and Curvature.
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Jason Chapman
Chief Operating Officer
Co-Founder

An experienced B2B executive leader and former management consultant at Bain Consulting who specializes in accelerating growth through customer-centric GTM strategies, operating model redesigns, and integrated transformation programs at companies like SAP, Qualtrics, Skillsoft, and Infor.

GTM Fabric Expert Network

We've curated a network of the world's sharpest GTM experts and Technology Data operators/innovators to provide our clients with unique perspectives on their biggest challenges.

Our clients are able to tap the exclusive network for strategic discussions around any of their core use cases listed below.

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Ashwin Jaiprakash
Founder & CEO
Eazy

Ashwin is a GTM intelligence expert who has built revenue systems generating nine figures at PwC, AWS, and Deloitte. He specializes in helping cloud and AI vendors identify which enterprise prospects are ready to modernize their tech stacks, having built intelligence systems for 300+ account teams and led over 100 workshops on AI opportunity identification.
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Strategic Use Cases:
Segmentation & ICP definition | Stack rationalization | Vendor prioritization | Intent signals & prioritization | Tailored messaging | Outbound prospecting | Contact enrichment | Integrations & workflows

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Steve Collins
Director, GTM Value Engineering & Strategic Insights
NetApp

Steve is a strategic GTM fractional executive who helps Fortune 500 CxOs turn growth goals into instrumented sales plays through decision-grade market insights and propensity modeling. He specializes in enterprise infrastructure, data platforms, AI/ML, and security workloads, running C-level workshops and coaching sales leadership to improve technical win rates, reduce time-to-revenue, and increase product attach rates.

Strategic Use Cases:
Salesplay ROI | KPI Architecture | Rep Coverage Design | TAM/SAM/SOM | Deal Sourcing | Competitive Benchmarking | Segmentation & ICP | Propensity Modeling
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Raza Hussain
CEO
‍Technology Economists, ConversAgentAI, Global AI Leadership Network

Raza  is a technology economics expert and founding member of The Technology Economists, with leadership experience at BCG and BCG X. He specializes in tech spend benchmarking and assessment, helping organizations strategically manage technology investments to drive cost reduction, revenue growth, and operating margin enhancement across financial services and other sectors.
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Strategic Use Cases:
Tech Spend Benchmarking | Cost Optimization | Revenue Growth Analysis | Technology Assessment | Investment Planning | Spend Analytics | Margin Enhancement | Competitive Positioning
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Greg Jordan
Chief Product Officer
DemandScience

Greg is Chief Product Officer at DemandScience. He has extensive leadership experience scaling SaaS and data platforms through product innovation and GTM transformation. Previously serving as COO at Leadiro and in senior roles at EmailChecker and Jordan Marketing, he specializes in translating complex B2B data into actionable insights and revenue-driving strategies, designing proprietary data quality technologies that unlock significantly more usable data for clients.

Strategic Use Cases:
TAM/SAM/SOM Sizing | Competitive Benchmarking | Segmentation & ICP | Propensity Modeling | Lead Scoring | Intent Signals | Systems Integration | Data Governance
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Barry Smith
Founding & Managing Partner
CarveOut Partners

Barry is Founding & Managing Partner at Carveout Partners with extensive experience building predictive programs that combine technology and location intelligence for data center and infrastructure markets. Previously serving on client advisory boards at Equinix and HG Insights, he specializes in joining science with art to produce outcome-driven programs, having delivered transformative results including 50% reduction in sales cycles and 4x increases in conversion rates.

Strategic Use Cases:
Market Evaluation | Strategic Planning | Customer Identification | Expansion Opportunities | Market Entry Validation | Predictive Modeling | Conversion Optimization | Growth Acceleration
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Allan Adler
Managing Director, Partner Ecosystem Market
TiER1 Performance

Allan is Managing Director of Partner Ecosystem Market at Tier1 Performance and creator of the GoToEco framework that helps XaaS CEOs unlock ecosystem potential through orchestration best practices. With advisory experience at companies including Channext, 360insights, and Partner Hacker, plus early career experience at BCG, he specializes in designing ecosystem strategies and agentic solutions that enable one-to-many programmatic data deployment across vendor, partner, and reseller networks.

‍Strategic Use Cases:
Ecosystem Strategy | Partner Recruitment | Partner Activation | Reseller Enablement | Agentic Solutions | Program Management | Professional Services | Strategic Orchestration
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Gary Kortye
AVP of Next Gen Platform Sales
Salesforce

Gary is AVP of Next Gen Platform Sales at Salesforce with extensive GTM operations leadership across high-growth technology companies. With VP-level experience at Pure Storage, Cohesity, and Own Company, plus previous roles at Guidance Software, he specializes in market evaluation, strategic planning, and field execution, having scaled Pure Storage from $800M to over $2.5B in revenue growth planning over five years following their IPO.

Strategic Use Cases:
Market Evaluation | Strategic Planning | Field Execution | Pipeline Management | Territory Planning | White Space Execution | Revenue Operations | Growth Scaling
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Kunal Mehta
Chief Executive Officer
TPG Technologies

Kunal  is a growth architect and CEO of TPG Technologies who specializes in turning pipeline into predictable revenue systems for B2B tech companies. With leadership experience as a Partner at Bain, Operating Principal at TCV, and executive roles at PE-backed companies, he's driven $100M+ ARR growth by combining talent, technology, and data into scalable go-to-market operations.

Strategic Use Cases:
Pipeline Predictability | SDR Engine Rebuild | AI-Assisted Sales | Messaging Frameworks | RevOps Building | Revenue Programs | GTM Execution
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Sean Sanders
VP & Global Head of Data Science
Randstad Enterprise

Sean Sanders is Vice President and Global Head of Data Science at Randstad Enterprise with extensive experience applying advanced analytics across technology and entertainment industries. With leadership roles at The Walt Disney Company, SAS Institute, Intel Corporation, AT&T Labs Research, and academic positions at Georgia Tech and UNC Chapel Hill, he specializes in strategic workforce planning through digital twin modeling, talent market analysis, and AI-powered lead generation systems.

Strategic Use Cases:
Strategic Workforce Planning | Talent Market Analysis | Lead Generation | Data Enrichment | AI/ML Modeling | Performance Benchmarking | Data Governance | Technology Assessment
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