The Arrival of
Ecosystem Intelligence

Unlock ecosystem-led growth by joining the industry's foremost experts—
Jay McBain, Asher Matthews, Avanish Sahai, leaders from GTM Fabric, and our sponsors TiER1 Performance and HG Insights—for an exclusive webinar February 11th 12:00pm EST.

Attendees will get firsthand insights into "ecosystem intelligence," exploring how to bridge the data-to-demand gap, leverage real-world case studies, and apply actionable strategies that leading innovators use to accelerate partner success and business outcomes.

The webinar will reveal how a data-driven, vendor+partner joint ICP methodology can solve for the challenge of driving predictable, efficient partner sourced pipelines.

This is a rare chance to learn from, and engage with, the visionaries shaping next-generation go-to-market models, and to walk away with tangible tools and frameworks to elevate your own ecosystem approach.

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Jay McBain
Chief Analyst, Channels, Partnerships, Alliances, and Ecosystems
Omdia
[headshot] image of satisfied customer for a nonprofit & charity
Asher Mathew
Co-Founder & CEO
Partnership Leaders
[headshot] image of satisfied customer (for a property management company)
Avanish Sahai
Managing Director
Exbourne Group

Sponsored By:

The Discussion

How to Bridge the Gap From Data-To-Demand
Across Your Partner Ecosystem

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PROBLEM

  • GTM ecosystems struggle to connect the dots between data and demand and misalign on priorities & an ecosystem view needed to unlock their joint potential
  • Vendors misallocate valuable MDF, work in silos, and waste scarce resources
  • Partner demand gen struggle with lead-to-sales conversion
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SOLUTION

  • Design joint ICPs based on customer needs, vendor solutions, and partner value-adds
  • Leverage economic whitespace, propensity to buy, and intent signals to improve targeting and tailor playbooks
  • Embed services + workflow at the front-lines to train, coach, and support strategic and tactical decision making
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OUTCOME

  • Target the right accounts, through the right contacts, with the right engagement (not shots in the dark)
  • Increase conversion, sales velocity, resource productivity, with less risk
  • Ensure repeatability, facilitate coordination, and build trust

REgister TODAY

Register for the Webinar:
The Arrival of Ecosystem Intelligence

Join industry experts Jay McBain, Asher Matthews, Avanish Sahai, leaders from GTM Fabric, and our sponsors TiER1 Performance and HG Insights for an exclusive webinar February 11th 12:00pm EST.

The first 20 vendor registrants who attend the webinar will receive our data-driven Joint ICP with a partner.

Registration details are currently being finalized. Confirmation emails will be distributed to all registrants within the next few weeks.

Thank you! We've received your submission and are finalizing the details. You'll receive a confirmation email in the next few weeks.
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Everything you need to make hard GTM decisions easier

Most revenue teams buy data first and figure out how to use them later. We start with the growth outcomes you need, the behaviors you want to change, and the workflows you want to automate - then architect the unified intelligence layer to power those specific decisions.

We stitch together the GTM data, experts, services, and workflow needed to turn your use cases into real results.

20+

Available GTM Experts in Network
Our experts have extensive experience from the world's largest companies and will advise you on your toughest GTM decisions.

6+

Leading Data Partners
Exclusive partnerships with top data providers across all core categories including technographic, buyergraphics, intent and more.

$1B+

Revenue influenced
Incremental revenue driven for clients and partners through actionable intelligence.

100+ yrs

Industry Expertise
Decades of combined experience shaping the B2B tech and GTM data ecosystem.
Challenges facing gtm teams

Why Your GTM Data Stack Isn't Driving Growth

Your operations team already bought tons of different GTM data sources. Your analysts produced some flashy new dashboards. Your Head of Sales sent out a highly inspirational email. So why are you still missing revenue targets and struggling to justify the ROI on your data stack?

Because data alone doesn't drive growth. Without proper orchestration, your expensive intelligence becomes shelf-ware. Your frontline teams ignore the insights. Your executives question the ROI. Your competitors pull ahead while you're still trying to make sense of what you bought.

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Introducing GTM Fabric

Every-mile Orchestration for GTM intelligence

GTM Fabric provides "every-mile orchestration" - unified GTM intelligence plus the expertise to actually use it. We combine best-in-class technographic, intent, and contact data with battle-tested playbooks from operators who've built $100M+ pipelines at Microsoft, AWS, and Google Cloud.

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Want to be part of the fabric that turns use cases into real results?
Become a Partner

Why GTM Fabric Delivers Results

We're the only partner that combines unified GTM intelligence with battle-tested expertise and every-mile orchestration - ensuring your data investments actually drive profitable growth.

Unified Intelligence That Compounds

Our curated data partners each excel in their specialty, but when combined, they reveal patterns invisible to standalone tools - turning scattered signals into confident decisions about where to focus your limited time and budget.

Battle-Tested Expert Network

Real operators, not just consultants. Our network of experts have deployed hundreds of millions in GTM data at companies like Microsoft, AWS, and Databricks. They help you avoid costly mistakes before your project even begins.

 Orchestrated Workflows for Outcomes

We don't just deliver insights - we orchestrate the entire workflow from raw intelligence to revenue outcomes. Our approach ensures data gets operationalized, teams get trained, and use cases actually get used to drive predictable growth.

Proven ROI at Scale

Our customers see measurable improvements in sales velocity through better targeting, larger deal sizes through deeper insights, and higher win rates through expert-guided approaches that reduce sales cycle friction.

Unified GTM Data Advantage

Our Exclusive Data Partners

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HG Insights

HG Insights, the pioneer of technology intelligence, delivers precise, AI-powered Revenue Growth Intelligence to help accelerate funnel velocity, pipeline conversion, and revenue growth to outpace your competition.

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BuyerCaddy

BuyerCaddy utilizes Agentic AI to curate the world’s largest collection of technology installations, connected with company and people data sets to identify high-fit accounts and uncover the real decision-makers behind them.

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Prog.AI

Prog.AI is a recruiting platform that helps startups find and hire software engineers with highly specific technical skills by analyzing GitHub commits to create detailed, ranked skill profiles.

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Live Data
Technologies

Live Data Technologies provides real-time B2B contact and job change data by intelligently extracting information from the open web, enabling organizations to enhance data accuracy for sales, marketing, and investment decisions.

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Full Enrich

Full Enrich aggregates contact infos from 20+ premium vendors. This means that if they can’t find the emails & phone numbers of your leads, no one else can. Enrich leads your way with our Bulk CSV enrichment, or our CRMs, Zapier, n8n and Make integrations.

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Rhetorik

Rhetorik (now part of Lightcast) provides B2B professional data with superior accuracy and industry-leading privacy compliance, including GDPR, CCPA, and DPA adherence.

Connect with our experts

Our experts can help you assess the gaps and get you back on track

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